Samsung tries to re-enter laptop segment in India

Samsung is planning to launch a wide portfolio, priced under Rs 40,000 and going up to Rs 1,20,000. It is eyeing a double-digit market share by the end of the calendar year 2022.

Korean electronics giant Samsung is re-entering the laptop business in India with a comprehensive portfolio for consumers as well as enterprises. Planning to launch a wide portfolio, with prices starting under Rs 40,000 and going up to Rs 1,20,000, Samsung is eyeing a double-digit market share by the end of calendar year 2022. Samsung took the laptop business out of India around 2013. -14.

Sandeep Poswal, Business Head, New Computing Business, Samsung India told Business Today, “We are coming with a strong portfolio in India. The six laptops we are launching are the latest and best from the house of Samsung. Just announced it. Line-up at Mobile World Congress (last month). We are very clear in our mind (with launch) and aim to at least double digit market share by the end of this calendar year (2022). want to target.”

Also, with the relaunch of the laptop, Samsung says it is addressing the voice of the consumer. “We are already present in smartphones and tablets. With the launch of laptops, our consumers will get a complete holistic experience that is not met by many competitions in the market. And this is something that consumers tell us. ,” added Poswal.

Samsung is excited about the laptop category and is bringing six of its recently announced machines to the country. These include Galaxy Book 2 Pro 360, Galaxy Book 2 Pro, Galaxy Book 2, Galaxy Book 2 360, Galaxy Book Go for Students and Galaxy Book 2 Business for Enterprises. Most of these machines will also be available for the enterprise and will be powered by Windows 11 Pro. Most laptops will be powered by Intel 12th Gen i7 or i5 processors. Of these, the Galaxy Book 2 Pro 360 is one of the world’s thinnest devices in its category, weighs 868 grams, and offers ultra-fast charging with a battery life of 21 hours on a single charge.

In the last two years, many new brands like Xiaomi, realme, Nokia have entered the laptop segment. On late entrants into the laptop business in the Indian market, Poswal said, “Demand has picked up of late. Even according to IDC, the market is about 1.8 times as the use cases have increased. From one laptop for a family, to two right now.” For three devices is ideal. For forecast even from IDC, it will continue to grow. Even if you go back about a year ago, we were probably thinking it is done now when things open up Perhaps the growth will slow down but 2021 has again proved to be a bumper year for tablets and laptops. And the base that has been established at almost 2x the level is slowly and steadily going up. Which means that the market The opportunity is huge in all areas.”

Samsung laptops will be available online on Samsung e-store, Flipkart, Amazon, to be available for pre-booking later this week. In offline retail, the machines will be available from multi-channel retail partners like Reliance Digital and Croma. Samsung also plans to showcase the laptop through offline retail channels where consumers who come to buy the phone can experience and purchase the laptop.